Healthy Process

The story of Sabroso is a story of love and commitment to quality & health. We at Sabroso believe that you and your loved ones deserve hygienic and wholesome chicken at the most affordable rates. We are committed to bring the top-notch protein enriched products, which is in compliance with internationally recognized and recommended health & well being standards.

We understand how important your family’s health, wellness and well being is to you, which is why we have committed to make it our top priority, now and always. Get ready to warm up your kitchens and your hearts for Sabroso.

About Sabirs’ Group :

Sabirs’ Group is the sparkling name, institutional landmark, inspiration and a symbol of hope on the horizon of Pakistan Poultry industry. The story of Sabirs’ is a story of love and commitment to quality & health spanning decades of experience in the poultry industry. We at Sabirs’ believe that you and your loved ones deserve hygienic and wholesome chicken at the most affordable rates. We are committed to bring the top-notch protein enriched products, which is in compliance with internationally recognized and recommended health & wellbeing standards.

 

Vertical Integration Process

Capitalizing on decades of poultry expertise and our commitment to food safety, we have successfully established a vertically integrated poultry production process by managing & controlling all stages of production under strict compliance of our state-of-the-art quality management system.

Breeder Farms:-

Sabirs’ Group owns a number of competently managed state of the art breeding farms all across the Pakistan where our parent stock, grows naturally in the healthiest environment. Our specialized nutritionists, health and housing professionals supervise these breeding farms. All farms have automated ventilation, efficient cooling, heating, drinking and feeding equipment. A bio security program is also strictly implemented to minimize risk of diseases among chicks and the result is an excellent quality disease free hatching eggs for broiler day old chicks.

Best quality hatchable eggs are fumigated and cooled down inside air conditioned and humidified egg storage rooms to be dispatched in disinfected and environmentally controlled vehicles, to our hatcheries across Pakistan.

Hatching:

Our hatcheries are envisioned to be one of the largest broiler hatcheries in the country, having the most modern cooling, heating & humidification systems to provide unvarying and constant hatchery environment. Healthy fertilized eggs are selected carefully and then placed in clean, disinfected incubators where after 18 days they are shifted into hatchers and where after 3 days chicks begin to hatch. Hatched chicks are then graded with sophisticated grading procedure; a team of vets monitor the day old chicks while handling, reconstituting and administering vaccines.

Chicks are then packed in boxes and dispatched to our broiler farms in exclusively designed vehicles to reduce stress and mortality during transportation.

Broiler Farms:

Sabirs’ group is proud to have one of the largest broilers farms in the country in terms of capacity. The chicks in our broiler farms eat as per their need and drink fresh & purified water from nipple drinkers. These broiler chicks are given high quality and high nutritious poultry feed.  A skilful and seasoned professionals observe & monitor these chicks on regular basis in terms of their health & nutrition and here they grow naturally in clean and well ventilated houses.

Feed Mills:

Scientifically formulated feed is produced at our own feed mills to ensure balanced diet.

Natural grain products such as corn, soybean, canola & sunflower supplemented with multivitamins and minerals are used for the production of our feed which undergoes stringent laboratory testing and quality assessments during the production stages.

Quality Lab Intro:

A quality assurance lab is an integral part of quality production. Our international standard, well equipped quality assurance lab is the major contributor in our production process. It not only monitors the entire integration process but also regulates it to ensure that all our chicken and chicken products are full of nutrition and as per international food safety standards. Beside this, all international HSE and Protective Equipment Protocol (PPEP) have also been implemented on our plant.

Brand Logo & Animation

Once Sabirs’ Group has successfully made its mark & impact in the B2B market of poultry industry, the group has laid the foundation of its state of art poultry processing plant to deliver high quality chicken for all households under the brand name SABROSO.

Primary Processing: (Primary Products)

Healthy chickens are used to produce finest quality, hygienic and tasteful chicken which are slaughtered HALAL by hand as per strict Shariah Compliance. Chicken are then washed inside out hygienically and then they are processed in an automated manner through most modern equipment. A strict veterinary inspection of all the products is done and our experts collect random samples from the processing line.

Chickens are sorted by weight, cut, packed in-accordance with specific requirements and placed in designated containers through the automated lines in the processing hall. They are prepared to ship whole, or packed as bone-in-cuts or premium boneless products. To ensure product freshness our products are blast frozen at -40°C for about 6 hours and are subsequently stored at -20°C to keep them fresh & nutritious.

Distribution & Outlet:

Disinfected, well sanitized refrigeration trucks are used for the distribution of these packed products to make sure unmatched quality control.

How can we guarantee quality?

Sabirs poultry has decades of history associated with poultry industry as a whole.

With this vast experience and constant research and development we came up with a vertically integrated poultry production, where we breed the best quality chicken by ensuring quality control at every step of the way to bring delicious, wholesome, premium chicken & chicken products.

Sabirs’ poultry owns number of competently managed state of the art breeding farms all across the Pakistan where our parent stock, grows naturally in the healthiest environment. Our specialized nutritionist, health and housing professionals supervise these breeding farms. A bio security program is also strictly implemented to eradicate risk of diseases among chicks.

Best quality hatchable eggs are dispatched in disinfected and environmentally controlled vehicles, to our hatcheries across Pakistan.

Our hatcheries are envisioned to be one of the largest broiler hatcheries in the country, having the most modern cooling, heating & humidification systems to provide unvarying and constant hatchery environment. Healthy fertilized eggs are selected carefully and then placed in sterile incubators where after 18 days they are shifted into hatchers. Hatched chicks are then graded with sophisticated grading procedure; a team of vets monitor the day old chicks while handling, reconstituting and administering vaccines.

Chicks are then packed in boxes and dispatched to our broiler farms in exclusively designed vehicles to reduce stress and mortality during transportation.

Sabirs’ poultry is proud to have one of the largest broilers farms in the country in terms of capacity. The chicks in our broiler farms eat as per their need and drink fresh & purified water. These broiler chicks are given high quality and nutritional poultry feed.

Scientifically formulated feed is produced at our own feed mills to ensure balanced diet.

Natural grain products such as corn, soybean, canola & sunflower supplemented with multivitamins and minerals are used for the production of our feed. Askilful and seasoned professionals of nutrition, health and housing staff keep a watchful eye on these chicks and they grow naturally in clean and well ventilated houses.

Its takes 40 days for a chick to become a healthy bird which is then transported to our processing unit where under strict Shariah compliance it is hand slaughtered with Takbeer.

With the help of modern technology its thoroughly cleaned and hygienically packed.

To ensure product freshness our products are blast frozen at a very low temperature of -40°C for about 6 hours.

About Sabirs’ Group :

Sabirs’ Group is the sparkling name, institutional landmark, inspiration and a symbol of hope on the horizon of Pakistan Poultry industry. The story of Sabirs’ is a story of love and commitment to quality & health spanning decades of experience in the poultry industry. We at Sabirs’ believe that you and your loved ones deserve hygienic and wholesome chicken at the most affordable rates. We are committed to bring the top-notch protein enriched products, which is in compliance with internationally recognized and recommended health & wellbeing standards.

 

Vertical Integration Process

Capitalizing on decades of poultry expertise and our commitment to food safety, we have successfully established a vertically integrated poultry production process by managing & controlling all stages of production under strict compliance of our state-of-the-art quality management system.

Breeder Farms:-

Sabirs’ Group owns a number of competently managed state of the art breeding farms all across the Pakistan where our parent stock, grows naturally in the healthiest environment. Our specialized nutritionists, health and housing professionals supervise these breeding farms. All farms have automated ventilation, efficient cooling, heating, drinking and feeding equipment. A bio security program is also strictly implemented to minimize risk of diseases among chicks and the result is an excellent quality disease free hatching eggs for broiler day old chicks.

Best quality hatchable eggs are fumigated and cooled down inside air conditioned and humidified egg storage rooms to be dispatched in disinfected and environmentally controlled vehicles, to our hatcheries across Pakistan.

Hatching:

Our hatcheries are envisioned to be one of the largest broiler hatcheries in the country, having the most modern cooling, heating & humidification systems to provide unvarying and constant hatchery environment. Healthy fertilized eggs are selected carefully and then placed in clean, disinfected incubators where after 18 days they are shifted into hatchers and where after 3 days chicks begin to hatch. Hatched chicks are then graded with sophisticated grading procedure; a team of vets monitor the day old chicks while handling, reconstituting and administering vaccines.

Chicks are then packed in boxes and dispatched to our broiler farms in exclusively designed vehicles to reduce stress and mortality during transportation.

Broiler Farms:

Sabirs’ group is proud to have one of the largest broilers farms in the country in terms of capacity. The chicks in our broiler farms eat as per their need and drink fresh & purified water from nipple drinkers. These broiler chicks are given high quality and high nutritious poultry feed.  A skilful and seasoned professionals observe & monitor these chicks on regular basis in terms of their health & nutrition and here they grow naturally in clean and well ventilated houses.

Feed Mills:

Scientifically formulated feed is produced at our own feed mills to ensure balanced diet.

Natural grain products such as corn, soybean, canola & sunflower supplemented with multivitamins and minerals are used for the production of our feed which undergoes stringent laboratory testing and quality assessments during the production stages.

Quality Lab Intro:

A quality assurance lab is an integral part of quality production. Our international standard, well equipped quality assurance lab is the major contributor in our production process. It not only monitors the entire integration process but also regulates it to ensure that all our chicken and chicken products are full of nutrition and as per international food safety standards. Beside this, all international HSE and Protective Equipment Protocol (PPEP) have also been implemented on our plant.

Brand Logo & Animation

Once Sabirs’ Group has successfully made its mark & impact in the B2B market of poultry industry, the group has laid the foundation of its state of art poultry processing plant to deliver high quality chicken for all households under the brand name SABROSO.

Primary Processing: (Primary Products)

Healthy chickens are used to produce finest quality, hygienic and tasteful chicken which are slaughtered HALAL by hand as per strict Shariah Compliance. Chicken are then washed inside out hygienically and then they are processed in an automated manner through most modern equipment. A strict veterinary inspection of all the products is done and our experts collect random samples from the processing line.

Chickens are sorted by weight, cut, packed in-accordance with specific requirements and placed in designated containers through the automated lines in the processing hall. They are prepared to ship whole, or packed as bone-in-cuts or premium boneless products. To ensure product freshness our products are blast frozen at -40°C for about 6 hours and are subsequently stored at -20°C to keep them fresh & nutritious.

Distribution & Outlet:

Disinfected, well sanitized refrigeration trucks are used for the distribution of these packed products to make sure unmatched quality control.

How can we guarantee quality?

Sabirs poultry has decades of history associated with poultry industry as a whole.

With this vast experience and constant research and development we came up with a vertically integrated poultry production, where we breed the best quality chicken by ensuring quality control at every step of the way to bring delicious, wholesome, premium chicken & chicken products.

Sabirs’ poultry owns number of competently managed state of the art breeding farms all across the Pakistan where our parent stock, grows naturally in the healthiest environment. Our specialized nutritionist, health and housing professionals supervise these breeding farms. A bio security program is also strictly implemented to eradicate risk of diseases among chicks.

Best quality hatchable eggs are dispatched in disinfected and environmentally controlled vehicles, to our hatcheries across Pakistan.

Our hatcheries are envisioned to be one of the largest broiler hatcheries in the country, having the most modern cooling, heating & humidification systems to provide unvarying and constant hatchery environment. Healthy fertilized eggs are selected carefully and then placed in sterile incubators where after 18 days they are shifted into hatchers. Hatched chicks are then graded with sophisticated grading procedure; a team of vets monitor the day old chicks while handling, reconstituting and administering vaccines.

Chicks are then packed in boxes and dispatched to our broiler farms in exclusively designed vehicles to reduce stress and mortality during transportation.

Sabirs’ poultry is proud to have one of the largest broilers farms in the country in terms of capacity. The chicks in our broiler farms eat as per their need and drink fresh & purified water. These broiler chicks are given high quality and nutritional poultry feed.

Scientifically formulated feed is produced at our own feed mills to ensure balanced diet.

Natural grain products such as corn, soybean, canola & sunflower supplemented with multivitamins and minerals are used for the production of our feed. Askilful and seasoned professionals of nutrition, health and housing staff keep a watchful eye on these chicks and they grow naturally in clean and well ventilated houses.

Its takes 40 days for a chick to become a healthy bird which is then transported to our processing unit where under strict Shariah compliance it is hand slaughtered with Takbeer.

With the help of modern technology its thoroughly cleaned and hygienically packed.

To ensure product freshness our products are blast frozen at a very low temperature of -40°C for about 6 hours.